Custom AI-Powered CMS for a Global News Platform

From a rigid, off-the-shelf CMS to a fully custom platform, complete with an autonomous AI news agent that finds, researches, and drafts stories automatically.

M+

Monthly Users

Faster Content Publishing

hrs Saved per week

Increase in Audience retention

About the customer

A Leading Digital News Platform

A fast-growing digital news platform operating across 10 countries, built around a team of globally recognized journalists and a video-first editorial approach. Before turning to ARYtech, the platform ran on a third-party CMS, publishing high volumes of text and video content entirely on off-the-shelf infrastructure never designed for a newsroom moving at this speed.

That speed is exactly what the platform outgrew its own infrastructure trying to match. A fast-moving, multi-country editorial operation was still working within the publishing limits, video constraints, and monetization boundaries of a platform it didn't own.

10Countries of Operation

1M+Monthly Users

Media & Digital NewsIndustry

A CMS That Couldn't Keep Up With the Newsroom

A fast-growing digital news platform had built a serious editorial operation, publishing across 10 countries with a team of globally recognized journalists. But the CMS running underneath it all was a third-party, off-the-shelf platform never built for a newsroom moving at this speed.

As the platform leaned harder into video-first storytelling and pushed toward OTT-style content distribution, the CMS became the bottleneck. Publishing was slower than the editorial team needed. Video wasn't natively supported the way a modern news platform requires. Monetization options were limited to whatever the platform allowed, not what the business needed. And because it wasn't their own infrastructure, they had no real ownership of the platform their entire audience relationship depended on.

Publishing speed mismatch

The CMS couldn't keep pace with a fast-moving, high-volume editorial operation.

No native video-first infrastructure

Video was treated as an add-on, not a core capability, despite video being central to the platform's strategy.

Limited monetization control

Revenue models were constrained by the third-party platform's built-in options.

No platform ownership

Running on external infrastructure meant no real control over the roadmap, architecture, or long-term direction of their own product.No centralized CMS meant publishing workflows were ad hoc, metadata was inconsistent, and every content update required developer involvement or manual coordination.

What We Proposed

A Fully Custom, AI-Powered CMS

Discovery made it clear this wasn't a "switch CMS providers" problem, it was a "stop renting your newsroom's core infrastructure" problem. We proposed a fully custom-built CMS, free of third-party constraints, with OTT-ready video infrastructure, a mobile-first experience, and AI built directly into editorial workflows, including an autonomous agent to handle story discovery itself.

Solution We Built

A Custom, AI-Powered Newsroom Platform

ARYtech replaced the platform's third-party CMS entirely with a fully custom, AI-powered CMS, purpose-built for editorial speed and video-first publishing. The new system was designed around OTT-ready video infrastructure from the ground up, so video content could be ingested, managed, and published with the same ease as text, not bolted on as an afterthought.

The experience was rebuilt mobile-first, reflecting how the majority of the audience actually consumes news. AI capabilities were built directly into the editorial workflow, including automated metadata generation to speed up publishing and reduce manual tagging work, along with AI-driven content recommendations to keep readers engaged across the platform.

Beyond the CMS itself, ARYtech built a dedicated AI news agent, an autonomous system that works like a junior researcher on the editorial team. It continuously monitors the internet for breaking and trending news relevant to the platform's beat, identifies stories worth covering, and drafts a ready-to-review brief around each one, complete with key facts and context pulled together automatically. Instead of editors spending time scanning sources and compiling early drafts, the agent surfaces the story and the groundwork, so the editorial team's time goes into judgment and publishing, not discovery and first drafts.

Custom AI-powered CMS

Built to replace third-party editorial infrastructure

OTT-ready video infrastructure

Native to the platform

Mobile-first redesigned experience

High-performance cross-platform app tailored to unique business needs.

Automated metadata generation

Organize product data, attributes, pricing, and inventory in one place.

AI-driven content recommendations

Delivers personalized product suggestions based on user behavior and preferences.

Autonomous AI news agent

Instantly finds relevant products using natural language and visual intelligence.

Real-time monitoring

Real-time monitoring of relevant news sources

Editor-ready

Editor-ready draft briefs, generated automatically

View All Capabilities

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