Empowering ARY with Audience Ownership

From a fragmented, YouTube-dependent setup to a white-label streaming powerhouse with 100% data ownership and zero revenue sharing - delivered in 5 weeks.

DRM systems in one platform - Widevine, FairPlay, PlayReady

Device types and platforms protected

Of your content library covered from day one

Revenue share on your protected content

About the customer

ARY Digital Network

Founded over 25 years ago, HQ in UAE, ARY Digital Network is Pakistan's #1 broadcaster and entertainment provider - a media institution with an unmatched presence across television and digital platforms. With a workforce of over 3,000 and a library of more than 8,000 media files, ARY serves audiences across Pakistan and the diaspora worldwide. Their digital scale is remarkable: north of 2 billion impressions every month across digital and traditional channels, with 66 million YouTube subscribers alone placing them among the most-subscribed South Asian broadcast networks on the platform.

25+ yrsIn operation

3,000+Employees

66M+YouTube subscribers

2B+Monthly impressions

8,000+Media files

Media & EntertainmentIndustry

A Media Giant with No Platform to Call its Own

ARY's content operations relied heavily on manual uploads and transcoding, creating significant bottlenecks. With 8,000+ files and a growing library, the lack of a centralized CMS led to fragmented metadata and inconsistent workflows. Content publishing, updates, and distribution required extensive coordination, slowing overall efficiency and scalability.

Zero 1st-party audience data

Distributing exclusively via YouTube meant ARY had no direct touchpoint with its viewers - no user profiles, no watch behaviour, no ability to personalize or retarget.

30%+ revenue lost to YouTube

Every dollar earned on YouTube carried a platform tax above 30%. At ARY's scale, this translated to millions of dollars leaving the business every month.

2B+ impressions, zero ad control

Serving over 2 billion monthly impressions through YouTube meant ARY couldn't sell a single ad slot directly to advertisers - a massive opportunity cost with no owned inventory.

Fragmented, manual content ops

No centralized CMS meant publishing workflows were ad hoc, metadata was inconsistent, and every content update required developer involvement or manual coordination.

What They Wanted

A Netflix-Style Streaming Platform Owned by ARY

ARY Digital Network approached ARYtech with a clear mandate: build a custom, Netflix-style OTT platform to house their entire library under one owned roof. The platform needed to support international-standard monetization - SVOD, TVOD, and AVOD - and include a dedicated Ads Manager module so ARY could sell their own inventory directly to advertisers. The goal was unambiguous: 100% revenue retention with zero platform sharing, full control over the user experience, and the operational infrastructure to manage it all without depending on a third-party giant.

Custom OTT
SVOD · TVOD · AVOD
Owned Ad Inventory
DRM Security
Multi-platform
AI-native
White-label

ARY Plus app mockup on mobile phones - slide 1

ARY Plus app mockup on mobile phones - slide 2

ARY Plus app mockup on mobile phones - slide 3

ARY Plus app mockup on mobile phones - slide 4

Solution We Built

A Custom OTT Platform for the Future

ARYtech delivered a fully white labeled OTT platform - ARY Plus - tailor-built for ARY Digital Network's scale, content depth, and revenue ambitions. The platform was engineered from the ground up to give ARY complete operational ownership: from ingesting and transcoding raw media files (VOD + Live), to delivering personalized viewing experiences across 10+ platforms, to running a fully self-managed ad marketplace. Strict multi-DRM was built in from day one, ensuring content security without compromise. Every layer of the stack was designed to eliminate third-party dependencies so ARY would never again have to share data, revenue, or control with anyone.

Content Management System

Centralized library with metadata management, scheduling, and publishing workflows — no developer needed.

Uploading & Transcoding

Automated ingest pipeline replacing the manual one-by-one Tencent upload process across 8,000+ files.

Monetization

Full SVOD, TVOD, and AVOD capabilities — international-standard, configurable by content type.

Ads Manager

Proprietary ad inventory management enabling ARY to sell directly to advertisers and keep 100% of ad revenue.

User Management

Full 1st-party user profiles, authentication, and session management — audience data stays with ARY.

Billing

Subscription and transaction billing with flexible plan management and payment gateway integration.

Audience Segmentation

Segment viewers by behaviour, geography, and content preference for targeted messaging and offers.

Experience Builder

No-code layout editor — banners, menus, and app structure updated in real time without development.

Unified Backend

Single control plane managing Mobile, Web, and TV apps across 10+ platforms simultaneously.

Personalized Player

Adaptive streaming player with AI-driven recommendations, custom branding, and rich playback controls.

Analytics

20+ pre-built reports to gain actionable insights with real-time tracking of impressions, revenue, and audience behavior to improve future production decisions.

DRM & Protection

Secure premium content with Widevine, FairPlay, and PlayReady DRM to prevent piracy and leakage.

View All Capabilities

Full control. Higher efficiency. Zero leakage.

ARY regained full control of its audience, revenue, and operations. The no-code platform enabled the ARY Plus team to manage updates independently, reducing operational workload by 50%.

Efficiency increase across content & platform ops

Revenue saved - no more YouTube platform tax

Audience data ownership - full 1st-party insight

Ready to Launch Your Own Netflix-Style Platform?

Let's build something that's entirely yours.

Get in touch

Launch Your Revenue Engine

Talk to our team. We will assess your content library and distribution requirements, recommend the right CMS architecture, and show you a live demo tailored to your use case.