Building a Custom AI Commerce Platform for a Beauty Brand

ARYtech built a fully custom ecommerce platform, replacing the brand's Salla storefront entirely and freeing them from the constraints of theme-based commerce. The platform was architected as a modular monolith giving the team the deployment simplicity and speed of a single codebase, while keeping commerce, catalog, search, and fulfillment logic cleanly separated into independent modules that can scale, update, or be extracted into standalone services as the business grows.

On top of that foundation we built a modern Flutter mobile app, giving the brand a fully native, brand-owned customer experience in place of Salla's generic templates. AI-powered search and recommendation models were trained specifically on the beauty and cosmetics catalog, surfacing relevant products by shade, category, and buying pattern rather than generic keyword matching.

The platform also integrates in real time with their WMS for warehouse and inventory operations and ERP for financial and business data giving the brand a single, synchronized view of stock, orders, and operations instead of disconnected systems. Migration was executed with zero disruption: all 30,000+ SKUs, product rankings, and catalog structure were preserved end-to-end, with no loss in search visibility or customer experience during the switch.