Case StudyPIA × ARYtech2026

CreatorLounge

Connecting brands with creators: one platform for campaigns, participation and views-based rewards.

Client
Pakistan Influencer Awards
Product
Brand web · Creator app
Design
Mesa Lab × ARYtech
Timeline
5 Weeks

Connecting Brands with Creators

A creator with a lavender braid holding the Creator Lounge app: Good morning, Ayesha, 8 Campaigns and 3 Events matched, and the Creator Lounge Live featured event

Project Overview

Creator Lounge is a dual-platform product created for the Pakistan Influencer Awards initiative. It combines a brand-facing web platform with an influencer mobile app to simplify campaign management and creator participation.

  • Brand Module
  • Creator Module
Client
Pakistan Influencer Awards
Product
Brand web platform + Creator mobile app
Scope
Research · UX flows · UI · Brand identity
Timeline
5 weeks, research to handoff
Team
Mesa Lab × ARYtech

A bridge between brands & influencers with all the metrics in a single place

A smiling creator with purple-streaked hair checking her campaigns on a yellow phone
  • Total Earnings850,000
  • Active campaign03
  • Pending payments15,000

The Challenge

Bringing two different audiences together

Brands need campaign control and performance insights, while influencers need accessible opportunities and a clear path to participation and earnings.

For Brands

Campaign management and performance tracking.

  • Campaign Creation
  • Campaign Management
  • Performance Tracking
  • Views Analytics
mattschatt
Matt, a smiling brand manager in a lavender shirt
kristi.miltercat
Kristi, a content creator with pink-tipped hair smiling at her phone

For Creators

Campaign discovery and performance-based rewards

  • Campaign Discovery
  • Easy Participation
  • Views Tracking
  • Performance-Based Rewards

Our Solution

One ecosystem. Two tailored experiences.

We designed dedicated digital experiences for brands and influencers, connecting campaign creation, participation, performance tracking, and views-based payments.

The brand web dashboard (Good morning, Jamshed: live campaigns, delivered views, average CPV and a campaign table for Sprite, Shan, Jazz, Sapphire and Foodpanda) beside the creator app on a phone

A Visual Identity That Connects

A bold, cohesive brand identity crafted to bring Creator Lounge to life across digital platforms, creating a recognizable presence for brands and creators alike.

A Digital Applications Identity That Connects

A consistent identity adapted across the web platform and mobile app.

A young woman on a sofa smiling at her phone

Campaign Management

Manage influencer campaigns from one platform.

Hands holding a foldable showing the brand dashboard and its campaign table
The creator app's Pepsi azadi campaign: CPV PKR 2.50, 500 views, 05 days, go-live Sep 14, eligibility and campaign brief
kristi.miltercat
A cheerful creator in an orange shirt framing the camera with his hands
The Creator Lounge app icon on a phone home screen with a 2-notification badge

Earn Through Your Influence

Join campaigns, generate views, and earn money from your content.

A creator in a yellow sweater and headphones dancing

Project Journey

From Concept to Creation

A structured design journey that transformed Creator Lounge’s vision into a connected web and mobile experience, from initial research to final delivery.

  1. Discovery & Research

    Understanding business goals, user needs, and the campaign lifecycle.

  2. Structure & User Flows

    Mapping navigation, core features, and brand-to-creator journeys.

  3. UI/UX Design

    Exploring visual directions & designing key web and mobile screens.

  4. Refinement

    Improving layouts, interactions, consistency, and campaign workflows.

  5. Final Delivery

    Polishing interfaces, organizing design assets, and preparing final handoff materials.

VISUAL IDENTITY

Color Meets Character

A distinctive color palette and modern typography come together to create a bold, cohesive identity for Creator Lounge across every digital touchpoint.

Color

Typography

UnboundedTypeface

CAPITAL LETTERS:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
small letters:
abcdefghijklmnopqrstuvwxyz
  1. Extra Lighta
  2. Lighta
  3. Regulara
  4. Mediuma
  5. Semi Bolda
  6. Bolda
  7. Extra Bolda
  8. Blacka

Creator App

Everything Creators Need to Grow

Creator Experience

Influencer Mobile App

A creator in sunglasses holding out the app: My Campaign, the inDrive cricket campaign with CPV PKR 2.50, 05 days, 500 views and the campaign brief

Apply Campaign

Discover brand campaigns and apply for opportunities.

My Campaigns: Applied (3) — Sprite Summer under review, Shan Food Fest selected, Jazz Digital rejected

Creator Dashboard

Access campaigns and creator tools.

Creator dashboard: Hello, Ayesha — 03 active campaigns, 850,000 total earnings, featured Creator Lounge Live event and Explore Campaigns

Events

Discover events and connect with brands.

Event details: Creator Lounge Live, Sep 24 2026 at Pearl Continental Karachi, with Request Invite Access

Earnings

Track your campaign earnings and creator rewards.

A hand holding the Earnings screen: PKR 850,000 earned, 30,000 payable, 30,000 pending, 790,000 received and a list of L'Oreal Summer Glow withdrawals

Brand Platform

Smarter Campaigns, Better Results

Campaign Insights

Performance at a Glance

Brand overview on a tilted monitor: 3.1M total reach, 5.1% conversion, 2.4% CTR, 22 PKR cost per click, creator table and campaign alerts
A brand manager in a striped sweater reviewing campaigns on a tablet
A laptop on a lavender armchair showing the brand home dashboard

Explore Creators

Discover Top Creators

Hands holding a tablet on Kinza Junaid's creator profile: views, followers, engagement per platform and a skincare portfolio
Creator profile for Kinza Junaid: 982K verified views, 422K followers, Beauty & Fashion, her campaigns and a Needs Attention panelExplore Creators in the network: filters, top creator cards for Zainab Malik, Farhan Ahmed and Anaya Sen with Invite buttons, and a Beauty & Lifestyle listInvite to Campaign drawer: three creators selected, choose from Summer Launch 2024, InDrive Summer Campaign or BYD New SUV, then Send InviteBrand page for Jamshed Foods (Pvt.) Ltd.: about the brand, partnership settings, verified details and two active creator opportunities

The Impact

Structuring the creator economy

A connected platform simplifying campaigns, creator opportunities, and performance-based rewards.

Creator Lounge across devices: the brand home on a laptop, a brand profile (Jamshed Foods) on a tablet and the creator dashboard on a phone

  • Simplified Campaigns

    Brands can create and manage campaigns with greater ease.

  • Reward Transparency

    Track earnings through campaign performance.

  • Creator Opportunities

    Creators can discover and apply for relevant campaigns.

  • Performance Tracking

    Both sides can monitor campaign activity and results.

Built to Connect. Designed to Empower.

Creator Lounge brings brands and creators together through smarter campaigns and meaningful collaborations.

The brand overview on a tablet in a lime folio case: 3.1M reach, 5.1% conversion, 2.4% CTR and campaign alerts

Let’s Build What’s Next

Ready to transform your next digital product? We’d love to hear from you.

[email protected]arytech.com

Schedule a call