Question 1

What is a Video CMS and how does it differ from a standard CMS or DAM?

Accepted Answer

A Video Content Management System is purpose-built for media operators managing streaming content at scale. Unlike a standard CMS (which handles web pages and blog posts) or a Digital Asset Management (DAM) system (which manages files without editorial logic), a Video CMS includes OTT-specific features: content hierarchies for series and episodes, rights and entitlement management, DRM integration, EPG and catch-up handling, and front-end discovery configuration. It is the operational backbone of a streaming platform — not a file cabinet.

Question 2

Can the Video CMS handle both live and on-demand content simultaneously?

Accepted Answer

Yes. ARYtech's Video CMS manages live linear channels, scheduled EPG broadcasts, catch-up VOD, on-demand movies, series, and trailers — all within the same unified console. Live broadcasts are automatically converted to catch-up VOD assets upon completion, with configurable 7-day replay windows. No separate system or workflow is required for live versus on-demand content management.

Question 3

Does the platform support Arabic, Urdu, and right-to-left (RTL) script metadata?

Accepted Answer

Yes. Multi-language metadata management is a core feature — not an add-on. The platform supports per-field, per-locale metadata with locale switching, including full RTL support for Arabic and Urdu. The search engine includes special character normalisation for Arabic, Urdu, CJK scripts, and other non-Latin alphabets. This is particularly relevant for MENA and South Asian platform operators serving audiences in regional languages.

Centralize, Control, and Scale Your Media Assets with ARYtech’s Video CMS