Skip to main content

Store, Manage & Distribute Your Content With A Unified Video CMS

One centralised platform to ingest, organise, enrich, and publish every content asset - movies, series, episodes, live channels, and more - across every screen your audience uses.
Zero Data Loss
Zero Data Loss
Full Store Migration
Full Store Migration
Live in 3 Weeks
Live in 3 Weeks

Beyond File Storage. A Full Operations Layer.

A Video Content Management System is the operational backbone of any streaming platform. Unlike a simple media server or cloud storage bucket, a Video CMS is the system of record for every content asset - managing not just the file, but its metadata, rights, access rules, availability schedule, and the business logic that governs where, when, and to whom it appears.

For media operators running multiple platforms — iOS, Android, web, Smart TV, and beyond — a Video CMS is what makes it possible to publish once and distribute everywhere, without duplicating work or managing inconsistent metadata across systems.

ARYtech's Video CMS is battle-tested at scale. We use it ourselves to operate ARY ZAP, one of South Asia's largest streaming platforms, managing 8,000+ media assets and 40+ TB of content data. That real-world operational experience is baked into every feature.

Video CMS Content Library Operations Tree Mockup

Everything Your Content Operations Need.

Five core capabilities that make the ARYtech Video CMS a production-grade system built for media operators — not generic file managers.

Automated Content Ingestion & Distribution

Automated Content Ingestion & Distribution

Ingest content via API, S3, or direct upload with automated transcoding, thumbnail generation, and multi-platform publishing — no manual hand-off required.

Unified Video CMS

Unified Video CMS

One interface to manage movies, series, episodes, trailers, and live channels. Define content hierarchies, availability rules, and metadata from a single admin console.

Bulk Uploading & Editing

Bulk Uploading & Editing

Upload and enrich hundreds of assets simultaneously. Apply metadata changes, availability rules, and rights configurations across entire libraries with bulk editing tools.

Video Security & Privacy

Video Security & Privacy

Enterprise-grade DRM, geo-blocking, VPN/proxy detection, concurrent stream limits, device controls, and offline entitlement management — protecting every asset at every level.

Scalable & Reliable Infrastructure

Scalable & Reliable Infrastructure

Cloud-native architecture built for peak-load resilience. Handle thousands of concurrent uploads, transcodes, and distribution events without performance degradation.

Manage Your Media Library From A Unified Video CMS

Explore the full feature set across each module. Click a module to see its complete capability list.

Pre-Defined Content Types & Hierarchy

A structured content model that covers every asset type a modern streaming platform carries — with configurable nomenclature and parent-child relationships built in.

Check

Movie (Standalone)

Single-asset film with full metadata, rights, and availability

Check

Series & Episodes

Season → Episode hierarchy with inherited and override metadata

Check

Trailers

Linked to parent assets with independent availability rules

Check

Linear Channels

Live broadcast channels with schedule and EPG association

Check

Broadcasts & Catch-Up

Auto-conversion of live broadcasts to on-demand VOD assets

Check

Nomenclature Configuration

Custom naming conventions and taxonomy per content vertical

Publish Once. Stream Everywhere.

Your content goes live across every platform your audience uses — from a single publish action in the CMS. No per-platform re-upload, no duplicate metadata management.

API-first
API-first
Headless CMS
Headless CMS
S3 ingest
S3 ingest
iOS & Android Apps

iOS & Android Apps

Native mobile — iPhone, iPad, all Android

Web App (All Browsers)

Web App (All Browsers)

Chrome, Safari, Firefox, Edge, Opera

Smart TV

Smart TV

Samsung Tizen, LG WebOS, Hisense

Streaming Sticks

Streaming Sticks

Amazon Fire TV, Roku, Apple TV

Android TV & Google TV

Android TV & Google TV

Android TV OS, Google TV interface

AI services banner background

Built For Ease Of Upload, Storage & Delivery Of Live And On-Demand Video Content

Manage Your Content with a Video CMS Platform for Efficient Operations

Know What Your Audience Watches - And What They Don'T

Real-time analytics built into every layer of the Video CMS. Track content performance, audience behaviour, and revenue signals from a unified dashboard with our 20+ built in reports - without stitching together third-party tools.

Real-Time Performance Dashboard

Real-Time Performance Dashboard

Monitor views, watch time, completion rates, and concurrent sessions live. No report lag — the dashboard reflects what is happening on your platform right now, refreshed in real time.

Content-Level Performance Metrics

Content-Level Performance Metrics

See exactly how every asset performs — views, completion rate, drop-off points by timestamp, and average watch time per title, series, season, and episode. Know which content earns its place in the library and which doesn't.

Audience Behaviour Intelligence

Audience Behaviour Intelligence

Understand how your viewers actually watch — binge patterns, device switching, peak viewing times, session lengths, and re-watch behaviour. Segment by geography, device type, subscription plan, and content genre.

Device & Platform Breakdown

Device & Platform Breakdown

Analyse audience split across mobile, web, Smart TV, streaming sticks, and tablet. Understand which platform drives your highest engagement — and prioritise your product roadmap accordingly.

Geographic Audience Reporting

Geographic Audience Reporting

Track viewership by country, city, and region. Cross-reference with geo-blocking rules and rights windows to identify markets where availability gaps are costing you. It’s essential for international content licensing decisions.

BI Export & API Access

BI Export & API Access

Export raw data in CSV or connect via API to your existing BI stack including Tableau, Power BI, Looker, or custom dashboards. Leverage 20+ pre-built analytics reports for immediate use.

Your Video CMS Connects Directly To Your Revenue Engine

Every asset in our Video CMS is monetization-ready from the moment it's published. ARYtech's monetization layer is natively integrated - not a third-party add-on - so your content operations and revenue operations run from a single platform.

Ad-Supported Video on Demand
AVOD

Ad-Supported Video on Demand

Enable server-side ad insertion (SSAI) on any content asset directly from the CMS. Mark content as ad-supported, configure ad break positions, and connect your ad server.

Best For

News broadcasters, entertainment networks, sports highlights, content reaching new markets

Subscription Video on Demand
SVOD

Subscription Video on Demand

Mark individual assets or entire collections as subscription-only directly from the CMS metadata panel. Entitlement rules automatically enforce which subscriber tier can access which content.

Best For

Premium content libraries, education platforms, corporate streaming, religious content networks

Transactional Video on Demand
TVOD

Transactional Video on Demand

Configure per-title pricing - rental windows, permanent purchase, or early access tiers - directly on the content object in the CMS. No separate commerce platform required for individual title transactions.

Best For

Film distributors, premium VOD releases, event-based content, exclusive drops

Pay-Per-View / Live Access
PPV

Pay-Per-View / Live Access

Link a live event or broadcast asset to a PPV product directly from the CMS. Set access windows, bundle with existing subscriptions, or offer standalone purchase - all configured at the content level, not the platform level.

Best For

Sports leagues, esports tournaments, live concerts, religious conferences, corporate events

Multi-Model Monetization
Hybrid

Multi-Model Monetization

One platform, any combination of AVOD, SVOD, TVOD, and PPV - active at the same time across your library. The CMS entitlement engine resolves the correct model per viewer, per asset, per region automatically.

Best For

Established media networks, telcos, platforms serving multiple audience segments

Free Ad-Supported Streaming TV
FAST

Free Ad-Supported Streaming TV

Programme and publish FAST channels from the same EPG management tools used for your live linear channels. Ad breaks are managed via the ad server integration - no separate FAST-specific workflow required.

Best For

Broadcasters, content aggregators, niche interest channels, regional media brands

AI services banner background

Need The Full Picture On OTT Monetization?

Our dedicated OTT Monetization Services page covers billing infrastructure, ad operations, subscription management, churn prevention, and analytics in depth — including ARY ZAP's monetization architecture at 1M+ concurrent users.

A Cleaner Comparison For Leaders Planning The Next Stage.

Capability
ARYtech Video CMS
Generic DAM / CMS
Built In-House
OTT-native content hierarchy (Series, Episodes, Linear)
Custom dev required
Multi-DRM built in (Widevine, FairPlay, PlayReady)
Separate integration
VPN & proxy detection (Digital Element)
Separate licensing
Automated EPG ingestion & broadcast catch-up
6–12 months to build
AI-powered personalisation (ML recommendations)
Paid add-on
Separate ML platform
Multi-language metadata & RTL (Arabic, Urdu) search
Partial
Custom development
Entitlement-based publication (per subscriber tier)
Custom dev required
Publish to 10+ platforms from a single action
Limited
Custom per platform
Deployment in 4–6 weeks
6–18 months
Proven at 8,000+ assets and 1M+ concurrent users
Varies
Unproven until launch

Your Content Operations, Centralised In 6 Weeks

Talk to our team. We will assess your content library and distribution requirements, recommend the right CMS architecture, and show you a live demo tailored to your use case.

Frequently Asked Questions

A Video Content Management System is purpose-built for media operators managing streaming content at scale. Unlike a standard CMS (which handles web pages and blog posts) or a Digital Asset Management (DAM) system (which manages files without editorial logic), a Video CMS includes OTT-specific features: content hierarchies for series and episodes, rights and entitlement management, DRM integration, EPG and catch-up handling, and front-end discovery configuration. It is the operational backbone of a streaming platform — not a file cabinet.

Helpful Resources

Insights, thoughts, and latest trends from our experts.

Loading blogs...