ARYtech, the technology services vertical of the ARY Group, is thrilled to announce the official launch of ARY Plus. Going live today, this cutting-edge Over-The-Top (OTT) platform serves as the comprehensive digital home for the ARY Digital Network, featuring an expansive library that includes breaking news, live sports events, blockbuster dramas, telefilms, and exclusive originals.
This launch represents a pivotal moment for ARYtech. While founded by the ARY Group, ARYtech operates as a distinct international business vertical, providing high-end software development and media solutions to clients globally. ARY Plus stands as a flagship case study of ARYtech’s ability to deliver enterprise-grade streaming infrastructure.
A World-Class Viewer Experience
ARY Plus has been designed to rival international streaming giants, prioritizing a “user-first” philosophy. The platform moves beyond simple video playback to offer a feature-rich, immersive environment comparable to global leaders like Netflix. Subscribers can expect:
- Smart Personalization: An AI-driven recommendation engine that learns viewing preferences to curate a personalized feed of dramas and shows.
- Cinematic Quality: Support for 4K Ultra HD resolution and Dolby Digital audio on select originals and telefilms.
- Seamless Continuity: Cross-device synchronization allows users to pause content on a mobile device and resume instantly on a Smart TV or laptop.
- Offline Accessibility: A secure download feature for on-the-go viewing without an internet connection.
Engineered by ARYtech For Performance & Usability
The robust infrastructure of ARY Plus was architected, developed, and deployed entirely by ARYtech. As a specialized technology provider, ARYtech focused on delivering a solution that balances high availability with superior user experience.
To ensure ARY Plus meets the demands of millions of concurrent users, ARYtech implemented a suite of advanced technical capabilities:
- Adaptive Bitrate Streaming (ABR): Guarantees smooth, buffer-free playback by dynamically adjusting video quality in real-time based on the user’s bandwidth.
- Ultra-Low Latency: Leveraging edge computing to ensure that live sports and news broadcasts are delivered with minimal delay, keeping viewers synchronized with real-time events.
- High-Performance UI/UX: A highly responsive, intuitive user interface designed for speed and ease of navigation across all platforms.
- Scalable Video CMS: A custom-built Content Management System capable of handling rapid content ingestion and high-volume metadata management for the ARY digital network’s team.
The successful delivery of ARY Plus is a result of the relentless dedication of the ARYtech team and the trust placed in us by the ARY Digital Network leadership.
We extend our sincere gratitude to Mr. Mehboob Iqbal, CEO of ARYtech, for his visionary leadership and strategic direction, which have been pivotal in establishing ARYtech as a formidable player in the global tech space. We also thank Mr. Athar Sultan, SVP of ARYtech, for his continued support, technical guidance, and operational excellence throughout the development lifecycle of this project.
About ARYtech
ARYtech is a global technology solution provider and a business vertical of the ARY Group. Specializing in OTT platform development, enterprise software, and digital transformation, ARYtech serves international businesses with scalable, high-performance technology services.
For more information, please visit www.arytech.com.
Media Contact: ARYtech Corporate Communications Email: info@arytech.com
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